VOD revenue could double in next three years…IF we get the content right
As we move into the new Over-The-Top- OTT model for getting content to the consumer it is becoming more and more evident that the real differentiators will not be technology. It will always be how much quality content the consumer has to choose from. In her article for Znet, Rachel King is very excited about the projected numbers for Video On Demand- VOD. So am I. But buried down in paragraph seven is the real question for all of us in this business.
It needs to always be in the front of our minds. We forget this at our own peril.
“…one of the more logical motivations for buying these devices is to facilitate connecting to streaming content. But then again, one could argue that there still isn’t enough video on-demand content via Internet-connected TVs available yet to successfully replace a cable subscription.”
You can have the coolest interface, the sexiest set-top-box- STB, and the best picture & sound quality but, if you don’t have the content, nobody is going to give a damn. We can talk about that later.
To paraphrase Bill Clinton, “It’s the Content Stupid”