Tag: Corporate Video

  • Another Filmmaker Makes the Case Against 4K and for HD

    August 26, 2013 By James DeRuvo 1 Comment Majority users still watch SD, even on HDTVs Ken Simpson is one of those “the best camera is the one you have in your hand” kind of guys. What gives Ken Simpson the street cred to rag on REDHeads and their obsession with ultra high definition (UHD)…

  • The Anatomy of Chroma Subsampling

    The anatomy of video contains a wide variety of parts—some remain hidden, right before the viewers’ eyes. Pixels, like cells of the body, work together, combining to make the overall image. Chroma subsampling is the DNA of color information in the pixels of a video image. It’s a small part of each individual frame, but…

  • Making an Outstanding Business Video

    ONE SIZE DOES NOT FIT ALL – First things first: if you encounter a video production service that offers a “one-price-fits-all” estimate, RUN! DO NOT WALK. RUN AWAY. Building a video is like building a house; no two effective ones are ever the same. Cookie cutter one-size-fits-all pricing will get you a video that looks…